As writers, we’ve all heard that building a platform is a must. So why do we procrastinate? Do you ever find yourself saying:
“I’ll do it when I get a(n) agent/publisher/contract.”
“I can’t promote a book that’s not even published yet.”
“But I have nothing to say.”
“My writing will speak for itself.”
Even though we know these excuses just don’t cut it, we still wait. Why? Are we afraid? Do we think it’s too hard? Stop with the excuses. The information is out there (see links below).
It’s never too soon to start building your platform.
Agents, publishers, and even your readers want to see that you’re actively marketing yourself. You need to sell yourself before you can sell your book. And do it long before your big release date. Otherwise, who will buy your book? If you’ve already built up hundreds, maybe even thousands of loyal followers, then that’s already thousands of people that will buy your book when it comes out.
Your online presence can make or break an agent or publishing contract.
Why should a publishing house take a chance on someone who’s not willing to put themselves out there? Gone are the days of big advances and huge marketing promotions handed out to untested authors. It’s up to you. The competition is steeper than ever. Stand out from the crowd.
Say something important and do it well.
It’s not just about creating an image or how many “likes” you get. It’s about connecting with your audience, starting a conversation, and developing long-lasting relationships. So don’t just tweet or blog about what you had for lunch today. Your message should be important to others. Make them care about you and your message first, then they will automatically care once your book hits the shelves. But if you’re not passionate about what you’re saying, your readers will know, and it won’t take them long to “unfollow” you.
So why wait?
It’s a well known fact that it will increase your potential for getting that agent, not to mention a book deal. And it’s a must if you want anyone to actually read your novel once it’s released. But you need to build your platform before that can happen, so make your mark NOW!
But don’t take my word for it. Check out these great articles about how and why to build a platform, most of which my agent Pooja Menon recommended to me: